Identity and presentation of the 108 The ambulance for India by Pascal de Boer (2014)

The 108 project is a project by Pascal de Boer. After 4 months in India Pascal set out to design an ambulance that would meet the needs of this country. The amount of research, dedication and his ambition to make a change for the better got me excited to help him communicate his project (both through designing the graphics of the ambulance and creating a presentation for it).

The challenge was to communicate a vast amount of research and the spirit of his design, while keeping it human, ambitious and inspiring. Bellow you can find a video of the keynote presentation, simulations of the vehicle in context and a detailed explanation on how we built the communication of the 108.